Shift the (Revenue) Curve

It’s all on Sale

Events reserved for year-end or federal-holiday seasons became regular occurrences last month. Retailers announced 30%-off storewide sales. Vendors offered early payment discounts. Companies renegotiated annual contracts.

Shift the Curve

Demand across society has changed. Layoffs, furloughs, and salary cuts reduce our ability or willingness to pay for items. Shelter-in-place orders shift our behavior, reducing our need for clothing, gas, sports equipment. General uncertainty delayed other…